Iconic Modern Home
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Staging 101

 The Edification of Home Staging

Staging costs are relatively inexpensive with fees ranging from .75%-1.5% of the listing price.

Staged properties sell faster than empty properties.

Staged homes sell for more money than empty homes.

Staging demonstrates the property potential, allows the buyers to make an emotional connection and of utmost importance is for the property to stand out from the crowd. Forbes

90% of buyers start their search online with the photo’s determining the perception of the property. Maritz Research

Today’s buyers want move in ready spaces that they can enjoy instantaneously. US News & World Reports

Staged homes spend half as much time on the market than non-staged homes, according to Coldwell Banker Real Estate..What’s more, those staged homes on average sell for more than 6% above asking price. CNBC

After tracking 174 unfurnished homes listed for sale, The Real Estate Staging Association found that the homes lingered on the market for an average of 156 days. When those same properties were staged and re-listed, they sold in an average of 42 days. The Wall Street Journal

Iconic Modern Home Staging Cost Comparison At Multiple Price Points

Manhattan 2 Bedroom 2 Bath Apartment listed at $1,499,000

Staged and Sold for $1,460,000 in 43 Days

Staging and Carrying cost to owner for 43 Days= $25,995 VS. Potential Carrying costs and price realization of empty home for 156 days = $112,600 Net to Staged Seller= $86,605

East Hampton 4 Bedroom 4 Bath new construction listed at $1,999,000

Staged and Sold for $1,975,000 in 90 days

Staging and Carrying costs to owner for 90 days = $47,990 VS. Potential Carrying cost and price realization of empty home for 156 days =$151,816. Net to Staged Seller= $103,826

East Hampton 7 Bedroom 8 Bath New Construction listed at $7,595,000

Staged and Sold for $7,200,000 in 120 days

Staging and Carrying costs to owner for 120 days =$151,000 VS. Potential Carrying cost and price realization of empty home for 156 days (Actually much higher average DOM at this price point) $558,000. Net to staged seller = $407,000h